Page Navigator Data Explorer Frequently Asked Questions
The Page Navigator Data Explorer was designed to allow users to explore the 2026 benchmark data through the lens of their organization and selected peer groups. Use it to compare organizational characteristics, communications structures, resources, measurement practices and other benchmark findings.
| QUICK START 1. Select one or more filters that describe the peer group you want to examine. 2. Choose Apply filters. 3. Review the dashboard for the selected peer group. 4. If the group is too small to display, remove a filter or broaden a selection. 5. Download your results. |
The Data Explorer is the interactive benchmarking component of Page Navigator. It allows members to examine the 2026 benchmark data using standard filters and comparison dimensions, including characteristics such as organization size, region, industry or sector, organization type and market orientation. It complements the Benchmark Report, which explains profession-wide findings, and the broader Page Navigator system, which also includes the Functional Framework and peer-learning opportunities.
The Explorer is based on the 2026 Page Navigator Benchmark Study. The study includes responses from 179 Page and Page Up members serving as CCOs or equivalent senior communications leaders across 23 countries. Individual questions may have fewer responses because some respondents skipped a question or because a question was part of an optional module.
You can use the Data Explorer filters to create a peer group and review benchmark results for organizations with selected characteristics. Depending on the dashboard view, this information can help you examine areas such as communications structure, staffing, budgets, scope, reporting relationships, resource adequacy, measurement, trust preparedness and AI adoption. The available measures reflect questions included in the 2026 study.
Choose the characteristics you want to use to define your peer group, then select Apply filters. Filters work together, so adding more filters generally narrows the group. For example, selecting an employee-size range and an industry sector will return organizations that meet both conditions. Filters marked MULTI allow more than one selection within that field.
The interface includes filters for Worldwide Revenue, Number of Employees, Region, Industry/Sector, Organization Type and Market Orientation. It also includes Assets Under Management and Market Capitalization where applicable. Some filters are conditional. For example, Market Capitalization is available when Organization Type is set to Publicly traded.
Your selections do not change the dashboard until you choose Apply filters. This lets you make several filter choices before the Explorer recalculates the peer group and updates the results.
Page suppresses benchmark results for peer groups that fall below its confidentiality threshold. This protects respondents and reduces the risk that an organization could be identified from a highly specific combination of characteristics. When this happens, the Explorer will suggest ways to broaden the peer group, such as removing a filter, and will show the approximate number of organizations that would be available after that change.
Start with the least essential filter and remove it. If the group is still too small, broaden another selection, such as employee size, region or sector. You can also choose Clear all filters to return to the full benchmark. A broader peer group may be more useful than a highly specific group with too few organizations for a stable comparison.
Each additional filter reduces the number of organizations that qualify for the peer group. A combination that seems reasonable in business terms can still produce a small sample because the 2026 benchmark contains 179 organizations in total, distributed across multiple regions, sectors, size bands and organization types.
All means that the Explorer is not restricting the peer group on that characteristic. For example, if Region is set to All, organizations from all represented regions remain eligible, subject to any other filters you have applied.
MULTI indicates that you may select more than one category within that filter. This is useful when you want a broader comparison, such as more than one industry sector or market orientation, without removing the filter entirely.
Some filters only apply to certain organizations. The Explorer activates those filters when the relevant prerequisite is selected. The interface identifies the condition required to unlock the field. This prevents users from applying a measure to organizations for which it is not meaningful.
No. Page Navigator is designed to help leaders compare their function with relevant peers and consider whether its design fits the needs of their own organization. The benchmark does not define a single model for success. Differences in business model, size, geography, sector, stakeholder environment and strategic priorities can all affect how a communications function is structured and resourced.
The dashboards organize the benchmark into four areas:
Treat them as descriptive benchmarks for the organizations represented in that peer group. Smaller peer groups are more sensitive to the response of each participating organization, so avoid reading small percentage differences as meaningful by themselves. Look for patterns across several measures and consider the size and composition of the peer group.
No. Differences shown in the Data Explorer have not necessarily been tested for statistical significance. Use the Explorer to compare peer groups and identify patterns. The 2026 Trend Report identifies findings that were formally tested and notes statistically significant results.
The total study sample is 179, but the valid N varies by question. Respondents could skip some questions, and certain modules were optional. For example, the AI analysis uses a smaller base than the full study for some measures. Read the base or N shown with a result before comparing percentages across questions.
The Explorer displays aggregated benchmark results rather than individual organization responses. Page also suppresses results when a selected peer group is below the confidentiality threshold. Users should avoid trying to infer or identify individual respondents from filtered results.
Use the Benchmark Report to understand the overall findings, year-over-year changes and statistically tested relationships. Use the Data Explorer to see how a relevant peer group compares with the broader benchmark. The two resources answer different questions: the report explains what Page learned across the study, while the Explorer helps you examine the data in the context of organizations you consider comparable.
The Data Explorer is designed for standard self-service comparisons. Page Navigator also offers sector-specific and custom analysis options for members who need a more tailored peer group, leadership discussion, board update or planning question. Availability and terms for those services should be confirmed with Page.
Use the Data Explorer and its contents in accordance with Page's applicable member access and use terms. Aggregated benchmark findings are intended to support members' internal benchmarking and decision-making. If you want to reproduce, distribute or use Explorer data outside the permitted member context, confirm the appropriate use with Page first.
Begin with the business characteristic most relevant to the decision you are making. Organization size, sector, region or revenue may be more useful for some questions than a highly specific combination of all four. Add filters only when they improve the comparison. If the peer group becomes too small, broaden it and use the resulting benchmark as context rather than forcing a narrow comparison.
First, check the active filters and the peer-group size. Then clear or remove filters to see whether the pattern persists in a broader group. Review the question wording and response base where available. For findings that will inform a consequential leadership or board decision, compare the Explorer result with the 2026 Trend Report or request additional analysis from Page.
Data Explorer access is licensed to an individual user and cannot be shared. Colleagues within the organization of a Page member in good standing may purchase their own access at the member rate.
The 2026 Page Navigator Benchmark Study reflects responses from 179 senior communications leaders. Because participation was voluntary, the results should be understood as a benchmark of participating Page and Page Up members rather than as a probability estimate for all communications functions. Filtered peer groups are descriptive subsets of that benchmark.