Link Sharing: April DAA Signatory Resources, relevant for Page Members

The April Signatory Forum marked 100 days into a new U.S. administration—and with it, an intensifying wave of legal, political, and reputational pressure on corporate DEI efforts. For CCOs, the moment demands not just awareness, but action rooted in strategy, clarity, and purpose.

Here’s what Page members need to know:

1. The Legal Landscape Is in Flux, But Courts Are Weighing In

Recent court rulings, including from Trump appointees, are pushing back on federal DEI rollbacks, even as executive orders aim to restrict it. Some organizations are forfeiting funding rather than abandoning their values.
➡️ Communicators must be prepared with messages that reflect legal nuance and organizational integrity.

2. Messaging in 10-Ks Signals Corporate Priorities

How DEI shows up in public filings—whether as a risk, asset, or omitted entirely—shapes external perception and internal alignment.
➡️ Use these disclosures as a communications litmus test: Are you signaling strategy or just compliance?

3. Reframe to Reclaim the Narrative

In Changing the Narrative of the ESG Debate, Michael Maslansky highlights how polarizing language is undermining stakeholder trust. His research shows CCOs must reframe—not retreat from—these conversations to keep their license to operate.
➡️ Reinforces the April theme: what you say, and how you say it, matters more than ever.

4. Know Your Audience—and Speak to Their Values

As U.S. corporate DEI strategies diverge from global norms, messaging must flex without losing authenticity. In Transforming Communications Through a New Audience Prism, Page CEO Rochelle Ford and others call for smarter, segmented storytelling to meet stakeholders where they are.
➡️ Directly supports the April guidance to communicate with intention in a multi-reality world.

5. AI & DEI: Both Are Human Issues at Their Core

Technology and inclusion both challenge legacy thinking. Page’s podcast, Liberal Arts in the Age of AI, argues that the CCO’s power lies in empathy, ethics, and clarity—traits needed more than ever amid these shifts.

📌 The throughline: Communicators must lead through contradiction—grounding in purpose while adapting with agility.
Explore more in the Page Knowledge Base. Let us know how you're navigating these challenges. We're in it together.