From the perspective of business participation in COPs, a strategic communication and engagement agenda should prioritize relationships with international audiences. For organizations planning their participation, it is important to consider global expectations regarding the conference in Brazil, gaining a better understanding of the new roles that can be played and the opportunities to share their stories with other countries. To discuss the topic, LiderCom welcomes Tim McDonnell, climate and energy editor at the global magazine Semafor. Tim has been covering the business and politics of climate change and the energy transition for 15 years and has attended four COPs (Paris, Glasgow, Sharm, and Dubai). The conversation will be moderated by Brian Lott, CCO of the investment company Mubadala.
*LiderCom is the group of CCOs of Aberje, the Brazilian Association for Business Communication